COURSE INTRODUCTION AND APPLICATION INFORMATION

media.comm.ieu.edu.tr

Course Name

Code	Semester	Theory (hour/week)	Application/Lab (hour/week)	Local Credits	ECTS
	Fall/Spring

Prerequisites	None
Course Language
Course Type	Elective
Course Level	-
Mode of Delivery	-
Teaching Methods and Techniques of the Course
Course Coordinator	-
Course Lecturer(s)	Öğr. Gör. Nancy DEPIANO
Assistant(s)	-

Course Objectives
Learning Outcomes	The students who succeeded in this course; Understand the importance of digital media Be familiar with the basic terminology and elements of digital media 101 To learn how to build a basic digital media plan Recognize the importance of who your target audience is and where they spend their time Understand how brands engage in a dialogue with consumers through digial media Learn how to develop engaging programs via digital platforms
Course Description

Course Category	Core Courses
	Major Area Courses
	Supportive Courses
	Media and Managment Skills Courses
	Transferable Skill Courses

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week	Subjects	Required Materials
1	Introduction of the course and course schedule
2	What Is media? Define and review media channels, vehicles, roles in media and media planning.
3	Digital Media – 101; terminology, inventory, monetization, analytics, networks, programmatic
4	Digital Marketing: email, SEO, Affiliate, Social, Mobile
5	Top Digital Marketing Trends for 2016
6	Case Study Review and Discussion.
7	Mid-term
8	Digital Strategy – audience and content
9	Digital Strategy –channels/platforms, engagement and revenue
10	Case Study Review and Discussion.
11	Digital Strategy – measurement. Evaluation and optimization
12	Creating a Digital Strategy
13	Student Strategy Presentations
14	Public Holiday
15	Review of the Semester
16	Review of the Semester

Course Notes/Textbooks

Online Articles:

Digital Media 101: http://www.slideshare.net/jcancu/digital-media-101-2407573

63 terms: https://www.act-on.com/blog/63-digital-advertising-terms-every-marketer-should-know/ • http://mashable.com/2012/09/05/how-to-digital-strategy/#bALrkognB8q5 • http://digital-media-strategies-usa.com/ • https://www.themediabriefing.com/article/4-key-themes-for-digital-media-strategies-2017 • https://www.digitaldoughnut.com/articles/2014/november/4-important-digital-marketing-channels-you-should

Social media strategy: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/ • https://www.socialmediaexplorer.com/content-sections/tools-and-tips/10-best-social-media-strategies-2017/

Social media definitions (117) - https://www.act-on.com/blog/63-digital-advertising-terms-every-marketer-should-know/

Digital Strategy VIDEO https://www.youtube.com/watch?v=KgwrnjVRHRw

Performace and Metrics http://www.performics.com/executive-summary-advertising-expenditure-forecasts-september-2016/

Suggested Readings/Materials

EVALUATION SYSTEM

Semester Activities	Number	Weigthing
Participation	1	20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1	25
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterm	1	25
Final Exam	1	30
Total

Weighting of Semester Activities on the Final Grade
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities	Number	Duration (Hours)	Workload
Course Hours (Including exam week: 16 x total hours)	16	3	48
Laboratory / Application Hours (Including exam week: 16 x total hours)	16
Study Hours Out of Class	16	2
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments	1
Presentation / Jury
Project		25
Seminar / Workshop
Oral Exam
Midterms	1	20
Final Exams	1	40
		Total	140

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#	Program Competencies/Outcomes	* Contribution Level
#	Program Competencies/Outcomes	1	2	3	4	5
1	To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2	To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3	To be able to use the acquired theoretical knowledge in practice.
4	To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication.
5	To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.
6	To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7	To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8	To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.			X
9	To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10	To be able to use a second foreign language at the intermediate level.
11	To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest